One of the most factor that will drive traffic to your laundry center is location. Laundry businesses are a location driven business. You are going to be spending a lot of money on renovating the store to accommodate the wiring, piping and other necessities that is required especially if it is a coin operated laundry. You need the very best location to maximize customer draw and in return, maximize your R.O.I (return on investment).
Traffic does matter. The best laundry centers really on roads with heavy traffic and have great street appeal. Heavy traffic means you will get a tremendous amount of potential customers seeing your laundry center, so this is like having a huge billboard advertising your store all the time. A proper location will allow your laundry store to be seen all the time and so will market itself all the time. Being in commercial lots with high traffic roads are sure to bring attention to your laundry center
Convenience. The laundry center must be easily accessible to use your laundry services. Be sure to have a large entrance and if possible have more than one entry point. Customers will be bringing bucket loads of clothes so plenty of room to move around is necessary. You would want to have plenty of parking space as you want customers to be able to come in and do their laundry task as quickly as possible.
Demographics. The main customers that you’ll be serving as a self service laundry are students, young working adults, apartment and condominium renters. Your customers are the ones who do not own a laundry machine and those who do not have the space to fit in one. Your laundry has to be close to a major residential area especially flats, condominiums and apartments to maximize profit generation. Places like supermarkets where customers can do their grocery shopping are also considered high traffic. These are repetitive household tasks (grocery shopping and laundry) that are performed once or twice a week. If we can get the customers to do both those tasks at once, they’re saving time. Saving time is a huge advantage.
Competitors. It is never a good idea to build a laundry business in a place that already has too many other laundry centers. This will extend the time that it takes for your return on investment and to build a profitable business. If possible, build your business in a place where is there few or no other laundry services especially in a recently developed areas.
You might want to speak to real estate people to get the information on new and growing locations before you fully commit to a specific place to build your laundry business. See if the location has the necessary traffic and population density so that you can decide how big your laundry needs to be.
